Original language | English |
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Journal | Psychology & Marketing |
Volume | 38 |
Issue number | 5 |
Pages (from-to) | 896-907 |
Number of pages | 12 |
Publication status | Published - 03.2021 |
Sponsor message processing in live broadcasts - A pilot study on the role of game outcome uncertainty and emotions
Publication: Contribution to journal › Journal articles › Research › peer-review