Sponsor Response Strategies for Avoiding Negative Brand Image Effects in a Sponsorship Crisis: The Comparative Efficacy of Apology, Denial and No Comment

Research output: Contribution to journalJournal articlesResearchpeer-review

Standard

Sponsor Response Strategies for Avoiding Negative Brand Image Effects in a Sponsorship Crisis: The Comparative Efficacy of Apology, Denial and No Comment. / Uhrich, Sebastian; Floeter, Thomas.

In: Marketing ZFP-Journal of Research and Management, Vol. 36, No. 4, 2014, p. 257-266.

Research output: Contribution to journalJournal articlesResearchpeer-review

Harvard

APA

Vancouver

Bibtex

@article{170fbeedde8b4e01b1432d927ad922f5,
title = "Sponsor Response Strategies for Avoiding Negative Brand Image Effects in a Sponsorship Crisis: The Comparative Efficacy of Apology, Denial and No Comment",
author = "Sebastian Uhrich and Thomas Floeter",
year = "2014",
language = "English",
volume = "36",
pages = "257--266",
journal = "Marketing ZFP-Journal of Research and Management",
number = "4",

}

RIS

TY - JOUR

T1 - Sponsor Response Strategies for Avoiding Negative Brand Image Effects in a Sponsorship Crisis: The Comparative Efficacy of Apology, Denial and No Comment

AU - Uhrich, Sebastian

AU - Floeter, Thomas

PY - 2014

Y1 - 2014

M3 - Journal articles

VL - 36

SP - 257

EP - 266

JO - Marketing ZFP-Journal of Research and Management

JF - Marketing ZFP-Journal of Research and Management

IS - 4

ER -

ID: 251988