Sponsoring et marquee: le cas du SpVgg Vreden 1921 e.V.

Publication: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

Original languageFrench
Title of host publicationNéo-marketing du sport. Regards croisés entre Europe et Amérique du Nord
EditorsM. Desbordes, A. Richelieu
Place of PublicationBrüssel
Publisherde boeck
Publication date2011
Pages43-52
Publication statusPublished - 2011

Citation