Original language | English |
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Title of host publication | Global sport marketing. Contemporary issues and practice |
Editors | M. Desbordes, A. Richelieu |
Place of Publication | London |
Publisher | Routledge |
Publication date | 2011 |
Pages | 47-62 |
Publication status | Published - 2011 |
Sponsorship and branding
Christoph Breuer, Tim Pawlowski, Christopher Rumpf
Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review