Sponsorship message processing in live broadcasts: The role of game outcome uncertainty and emotions

Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review


Research units


Original languageEnglish
Title of host publicationN.N.
Publication date2019
Publication statusPublished - 2019
Event2019 AMA Summer Academic Conference: marketing on fire: burning questions, hot new methods and practical ideas worth spreading - Chicago, United States
Duration: 09.08.201911.08.2019

ID: 4456113

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