Sponsorship message processing in live broadcasts: The role of game outcome uncertainty and emotions

Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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Sponsorship message processing in live broadcasts : The role of game outcome uncertainty and emotions. / Breuer, Christoph; Rumpf, Christopher; Boronczyk, Felix.

N.N.. 2019.

Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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Bibtex

@inbook{df6f97f409ff4d399f2564d71d73d18d,
title = "Sponsorship message processing in live broadcasts: The role of game outcome uncertainty and emotions",
author = "Christoph Breuer and Christopher Rumpf and Felix Boronczyk",
year = "2019",
language = "English",
booktitle = "N.N.",

}

RIS

TY - CHAP

T1 - Sponsorship message processing in live broadcasts

T2 - The role of game outcome uncertainty and emotions

AU - Breuer, Christoph

AU - Rumpf, Christopher

AU - Boronczyk, Felix

PY - 2019

Y1 - 2019

M3 - Conference contribution - Published abstract for conference with selection process

BT - N.N.

ER -

ID: 4456113