Sponsorship of mega sport events: The effects of colours on sport viewer’s attention

Publication: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

Original languageGerman
Title of host publicationProgram 7th Int. Sport Sciences Symposium on Active Life
Publication date2012
Publication statusPublished - 2012
EventInt. Sport Sciences Symposium on Active Life - Tokyo, Japan
Duration: 01.01.1800 → …

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