The commodification and commercialization of elite athletes

Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

Authors

Research units

Details

Original languageEnglish
Title of host publicationWhen sport meets business – capabilities, challenges, critiques
EditorsUlrik Wagner, Rasmus K. Storm, Klaus Nielsen
Number of pages14
Place of PublicationLos Angeles
PublisherSage
Publication date2017
Pages43-56
ISBN (Print)9781473948044, 9781473948051
Publication statusPublished - 2017

ID: 1044230

View graph of relations