The impact of colour and animation on viewers’ attention in a sport sponsorship context

Christopher Rumpf; Christoph Breuer

The impact of colour and animation on viewers’ attention in a sport sponsorship context

Section Sport Management

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

Original language	German
Title of host publication	Book of Abstracts of the 19th SMAANZ Conference
Editors	Sally Shaw, James Higgins
Publication date	2013
Pages	56
Publication status	Published - 2013
Event	SMAANZ Conference - Dunedin, Niger Duration: 01.01.1800 → … Conference number: 19

Citation

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title = "The impact of colour and animation on viewers{\textquoteright} attention in a sport sponsorship context",

author = "Christopher Rumpf and Christoph Breuer",

year = "2013",

language = "Deutsch",

pages = "56",

editor = "Sally Shaw and James Higgins",

booktitle = "Book of Abstracts of the 19th SMAANZ Conference",

note = "SMAANZ Conference ; Conference date: 01-01-1800",

}

The impact of colour and animation on viewers’ attention in a sport sponsorship context. / Rumpf, Christopher ; Breuer, Christoph.
Book of Abstracts of the 19th SMAANZ Conference. ed. / Sally Shaw; James Higgins. 2013. p. 56.

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

TY - CHAP

T1 - The impact of colour and animation on viewers’ attention in a sport sponsorship context

AU - Rumpf, Christopher

AU - Breuer, Christoph

N1 - Conference code: 19

PY - 2013

Y1 - 2013

M3 - Konferenzbeitrag - Abstract in Konferenzband

SP - 56

BT - Book of Abstracts of the 19th SMAANZ Conference

A2 - Shaw, Sally

A2 - Higgins, James

T2 - SMAANZ Conference

Y2 - 1 January 1800

ER -