The Relationship between Expected Value, Brand Reputation and Brand Loyalty on Sports Brands Supporting Feminism

Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

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Original languageEnglish
Title of host publicationConnecting sport practice & science - book of abstracts : the 27th European Sport Management conference, 3rd-6th September 2019, Seville, Spain
EditorsTim Breitbarth, Guillaume Bodet, Alvaro Fernández Luna, Pablo Burillo Naranjo, Gerardo Bielons
Number of pages3
PublisherEASM
Publication date05.09.2019
Pages585-587
ISBN (Print)978-84-09-14068-8
Publication statusPublished - 05.09.2019
EventEuropean Sport Management Conference: connecting sport practice & science - Melia Hotel, Sevilla, Spain
Duration: 03.09.201906.09.2019
Conference number: 27
http://easm2019.com

ID: 5277261

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