The Relationship between Expected Value, Brand Reputation and Brand Loyalty on Sports Brands Supporting Feminism

YoungSun Seo, Jongchul Park, Il-Gwang Kim*

*Corresponding author for this work

Publication: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

Original languageEnglish
Title of host publicationConnecting sport practice & science - book of abstracts : the 27th European Sport Management conference, 3rd-6th September 2019, Seville, Spain
EditorsTim Breitbarth, Guillaume Bodet, Alvaro Fernández Luna, Pablo Burillo Naranjo, Gerardo Bielons
Number of pages3
PublisherEASM
Publication date05.09.2019
Pages585-587
ISBN (Print)978-84-09-14068-8
Publication statusPublished - 05.09.2019
EventEuropean Sport Management Conference: connecting sport practice & science - Melia Hotel, Sevilla, Spain
Duration: 03.09.201906.09.2019
Conference number: 27
http://easm2019.com

Citation