Original language | English |
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Title of host publication | Connecting sport practice & science - book of abstracts : the 27th European Sport Management conference, 3rd-6th September 2019, Seville, Spain |
Editors | Tim Breitbarth, Guillaume Bodet, Alvaro Fernández Luna, Pablo Burillo Naranjo, Gerardo Bielons |
Number of pages | 3 |
Publisher | EASM |
Publication date | 05.09.2019 |
Pages | 585-587 |
ISBN (Print) | 978-84-09-14068-8 |
Publication status | Published - 05.09.2019 |
Event | European Sport Management Conference: connecting sport practice & science - Melia Hotel, Sevilla, Spain Duration: 03.09.2019 → 06.09.2019 Conference number: 27 http://easm2019.com |
The Relationship between Expected Value, Brand Reputation and Brand Loyalty on Sports Brands Supporting Feminism
YoungSun Seo, Jongchul Park, Il-Gwang Kim*
*Corresponding author for this work
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review