Original language | English |
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Title of host publication | Cultural Perspectives in a Global Marketplace : Proceedings of the 2010 Cultural Perspectives in Marketing Conference |
Editors | Dheeraj Sharma |
Number of pages | 4 |
Volume | 3.1 |
Place of Publication | Wiesbaden |
Publisher | Springer Gabler |
Publication date | 2015 |
Pages | 23-26 |
Article number | 9 |
ISBN (Print) | 978-3-319-18695-5 |
ISBN (Electronic) | 978-3-319-18696-2 |
DOIs | |
Publication status | Published - 2015 |
Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany
Eunyoung Christine Sung, Patricia Huddleston, Sebastian Uhrich
Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review