Valuing nonmarket benefits of participatory sport events using willingness to travel: Payment card versus random selection with mitigation of hypothetical bias

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This study estimates the monetary value of nonmarket benefits to participants of a cycling event using a willingness to travel question. It compares different question formats and types of data. Using 3 years of data (2014–2016) from a postrace survey (n = 976), the results show that the random selection format produces 2.1 (stated preference data) and 2.5 times (revealed preference data) higher monetary values than the payment card. The magnitude of hypothetical bias, that is, the extent to which respondents overestimate their return visitation, is 21%. Hence, monetary values are highly sensitive to question formats and types of data.
Original languageEnglish
JournalInternational Journal of Tourism Research
Issue number2
Pages (from-to)180-186
Number of pages7
Publication statusPublished - 01.03.2019

ID: 3507710


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