Original language | German |
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Title of host publication | Erfolgsfaktoren der Markenführung. : Knowhow aus Forschung und Management |
Editors | H. Bauer, F. Huber, C.M. Albrecht |
Number of pages | 19 |
Place of Publication | München |
Publisher | Verlag Franz Vahlen |
Publication date | 2008 |
Publication status | Published - 2008 |
Wertorientierte Führung von Dienstleistungsmarken
Martin Benkenstein, Sebastian Uhrich
Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review