Which value do different sport sponsorship tactics deliver?

Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

Authors

Research units

Details

Original languageEnglish
Title of host publication2011 AMA Educators’ Proceedings. Marketing 2011: Delivering value in turbulent times
EditorsS.N. Noble, C.H. Noble
PublisherAMA
Publication date2011
Pages11-12
Publication statusPublished - 2011
Event2011 AMA Educators’ Proceedings - Chicago, United States
Duration: 01.01.1800 → …

ID: 128795

View graph of relations