Original language | English |
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Title of host publication | 2011 AMA Educators’ Proceedings. Marketing 2011: Delivering value in turbulent times |
Editors | S.N. Noble, C.H. Noble |
Publisher | AMA |
Publication date | 2011 |
Pages | 11-12 |
Publication status | Published - 2011 |
Event | 2011 AMA Educators’ Proceedings - Chicago, USA/United States of America Duration: 01.01.1800 → … |
Which value do different sport sponsorship tactics deliver?
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review